Google’s challenge is forcing content creators to produce high-quality content instead of techniques to trick the search engine. With each monthly algorithm improvement, the search engine inches closer to better interpreting our search intent and matching it to the best available content.
Below are a few of the more than two hundred signals that help the search engine do just that:
Website’s reputation: Do reputable websites link to the one hosting the content?
Relevance: Are the titles, headings, and content related to the search?
Freshness: How recent is the content?
Length: How deep is the content?
Backlinks: Do other relevant articles link to the page containing the content?
User Engagement: How long do readers stay on the page?
Navigation: Is the website easy to navigate?
Mobile-friendly: Are the pages easy to read on a variety of mobile devices?
HTTPS: Are the pages secure by having valid security certificates?
Between June and August of 2021, Google introduced a few more signals collectively known as “page experience” to the existing long list of signals.
The rationale behind this addition is to find the answer to the following questions:
Loading: Does the page load fast or leave searchers waiting?
Interactivity: Does the page respond quickly to user clicks upon loading?
Visual Stability: Does the content jump around as it loads, or is it stable?
The technical names for the core web vital signals are:
Largest Contentful Paint (LCP) for measuring the loading speed
First Input Delay (FID) for scoring interactivity
Cumulative Layout Shift (CLS) for calculating the visual stability
We created this guide to help website developers, performance engineers, and technical SEO specialists with the following:
Explain each concept in detail
Provide the best tools and instructions for measuring the core web vitals
Help readers improve the core web vital scores of their web pages
We also introduce three other web page measurements beyond the core web vitals (chapters four to six listed below) because website developers and SEO managers often reference them.